News

01/02/14

Hi Y'all,

 

Just back from Savannah, Georgia--a land of weeping oaks, tradition and ritual, history deep as roots, antebellum beauty and a consulting client.  A quick afternoon was spent visiting the yoga studio and a team I have only known via phone (amazing & so proud), taking a historic walking tour and, of course, eating shrimp and grits!  Vaughnetta began our tour singing an old Negro spiritual, and then walked us through hundreds of years of American history – focused on the experience and significance of the slave.  After a riveting walk through impossibly picturesque squares (you can hear the clack of the carriages!) we ended the tour on the Savannah River near a sculpture dedicated to the countless slaves who were brought, bought and sold – there is a stunning poem by Maya Angelou that graces it.  A visible reminder of the injustice – how far we have come and how far we have yet to go.

 

This all got me to thinking about freedom.  The freedoms we have in America that perhaps we take for granted, the freedoms and equality we are still fighting for and the freedoms and equality that we have won.

 

What I walk away with is an overwhelming sense of responsibility to live free and to make the most of the freedoms that I do have.

 

A responsibility to live to the best of my ability, to make the most of my talents, to contribute – to not settle, to keep dreaming, to live brave and out loud.

 

A responsibility to not shackle myself by fear, self-doubt or limitation.

 

This seems to me the best way to pay homage to those who came before me and to light the way for those yet to come.

 

May you live free and use your gifts in 2014.

 

- Ava

11/28/13

Let's be goaldiggers together.


Who you calling a goaldigger?! Oh right! ME!

 

Wondering how to take your idea from concept to reality? Curious how to thrive in your current business structure or how to finally stop treading water and get ahead? Our consulting services provide support to help you reach your dreams.

 

Now I ain't saying she's a goaldigger, but, she ain't messing with no broke...

 

We’re thrilled to extend a special Black Friday discount on our business consulting packages (including career consulting, marketing, strategy, operations, financials and brand enhancement). We've had tremendous success offering both large and small-scale packages of consulting services that will impact your business in a major way.

 

YAMA Talent will offer 10% off consulting packages to any new inquiries we receive between 12:01am this Friday and 11:59pm Sunday.  


For more: consulting@yamatalent.com


Happy Thanksgiving!

11/19/13

3 weeks ago I had the pleasure of attending the AMA Pro Motorcycle races in Millville, NJ.  I was blown away by this entirely new subculture and by the sheer complexity and efficiency of the motorcycles.  I was enchanted by the beauty of the engines and shiny rotors – greased to perfection, working in unison - all these parts that are engineered to create incredible speed and power, 0-100 in three seconds, to be exact.  There were two assembled bikes for our team, (Erik Buell Racing) and two other ‘stand by’ bikes, that were literally in pieces – lying in wait until the time came to be put together.  That’s when things got interesting.  You see, these bikes are literally assembled by hand.  Each crew is made up of around 10 mechanics, engineers, and specialists, plus a pit crew leader.  Each responsible for a assembling a different component of the bike.  And then, there’s the rider herself, an extremely skilled – highly trained athlete, wielding a very expensive 200 lb bike at break neck speeds – a bike that that was put together by her own teammates.  There’s very little room for error at 300 miles an hour.

 

Now I was in a tizzy:  Who leads the team?  Tell me about trust.  How do you all stay accountable?  How do you share the glory of a victory when it is only the riders name on the marquee?  I won’t tell you all the answers but I will tell you, it got me thinking about my own team and the beautiful, product that can exist when all the parts are well made, assembled properly and harmoniously working together.  Ask yourself, if when the rubber meets the road, can you trust 100% that you and your team have done everything to the best of your ability – as if a life depended on it – yours.

 

To the beauty of efficiency,

Ava

11/19/13

Yoga sustains us physically and mentally; why not financially, too? Listen up, yogis, and start earning a better living today!

 

They don’t call YAMA Talent founder Ava Taylor the “Ari Gold of yoga” for nothing. But Taylor’s expertise is not only limited to the “rockstars” of the yoga industry. Regardless of where you are in your career, YAMA Talent has services that can work for you. In addition to our booking, management, and consulting services, YAMA Talent is thrilled to launch a monthly series of educational conversations: Empower Hour.

 

If you’re a yoga instructor, a studio owner, or a brand looking to take your game to the next level, Ava is the go-to strategist who can help you make that leap. Through 4 years of consulting for studios and teachers around the world, Taylor’s seen a lot. She has her finger on the pulse of the rapidly expanding yoga industry, and has built a bridge between yoga and the business world. Let Ava support you in taking smart steps towards solutions!

 

Each month, she’ll answer your questions and share strategies on a topic that will help you manage your business more effectively. Empower Hour sessions are designed to help cultivate your entrepreneurial spirit, leverage cutting-edge industry knowledge and equip you with the tools and clarity you need to support your yoga business.

 

Check out upcoming Empower Hour topics:
 
Nov 30th: “The Market” 

Taylor shares the latest statistics and trends in the yoga industry. As the commercial possibilities grow, you’ll want to know how various business models relate to technology, time investment and revenue, as well as your students or consumers. This Empower Hour offers valuable insight that can help you identify the ideal path for you and your business.

 

January 4th (Rescheduled from Dec 28th): “Where are you going?”

 If you don't know where you are going, you end up somewhere else. Taylor discusses diagnostics, helping you define success by looking at what's working and what’s not. Hone in on what you want to change and why. A discussion about life-work balance helps you uncover your “why” so you can set a course to where you want to be.


 Don’t miss out on the momentum of a new year! 2014 can be about so much more than resolutions. Taylor covers setting written goals - getting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).  In this hour, we’ll get introduced to the dashboard. Take your vision to the next level with focused business acumen, SMART goals and a system for tracking success. Get ready to get real!


Jan 25th: “Playing to the Best of Your Ability”  

Time to confront your self-limiting beliefs. Really ask yourself: "why can't I do more with what I already have?" There are absolutely non-monetary investments you can make that will help you reap monetary rewards. Let's dig in to how you can use the resources already at hand to stay competitive in a growing market.

 

The 60-minute Empower Hour seminars will begin on Saturday, November 30th, 2013 at 1:00PM-2:00PM EST (10:00AM PST). Cost is $19 per attendee, per session. Each Empower Hour will be recorded and a URL link sent to all those registered within two days of the conference.  To register, go here and check out "Workshops."

 

Your registration must be received no later than Friday at noon (EST) the day before. Space is limited.

 

If you are not able to join live, an MP3 recording will be available for purchase.

For more information, please contact Lisa at lisar@yamatalent.com.

10/08/13

KANSAS CITY, Mo.  — From exercise to eating right, it seems we’re all a bit more focused on incorporating wellness into our daily lives.

However, living a healthy lifestyle doesn’t have to be filled with sacrifice

In her new book, The 21-Day Yoga Body, yoga and wellness expert Sadie Nardini dares to say that healthy living can be fun.  Nardini stopped by the FOX 4 Morning Show on Thursday with some products that promote wellness and also shared some wellness tips.

Nardini’s wellness suggestions included:

  1. Drink more red wine
  2. Wear hosiery with benefits
  3. Wear red lipstick
  4. Massages
  5. Wear earplugs or noise-cancelling headphones.
  6. Use body lotion without parabens
  7. Use a smartphone with a digital camera

 

You can follow Nardini on Facebook and Youtube.  She also writes a success and fitness blog for Yahoo! Shine.

Watch the video here!

 

08/19/13

Maya Tulum April, 5-12, 2014

Join YAMA faves, Sadie Nardini  & Leslie Kaminoff - on the white sands beaches of the Caribbean for a 7-night yoga vacation you’ll never forget!  Daily yoga & lecture as well excursions  - all optional if you just want to get your beach on.  "One of the top Ten Resort Spas in the World!" - Travel and Leisure

For more information and to register:  http://www.oneyogacollective.com/

08/19/13

I am currently obsessed with Sheryl Sandberg's Lean In right now - and I have begun book clubbing it with one of my interns, Lisa.  Lisa took the book club up a notch and created a blog to go along with: http://finishthatbook.wordpress.com - which I am incredibly proud of.  Lisa is 26 and I have a feeling that this Summer she is truly going to find her voice - I am honored to be part of that process.  Take a look at the blog and comment, or - join maybe us in the virtual Book Club?!  This book is a must for all women in business!

08/13/13

A few days ago in the Fortezza di Montalcino, in Italy - I sipped a 5 star 2008 Brunello wine to honor my 5 year anniversary of moving to New York, 8.8.08.  As I toasted with my dear friend and client, Sadie Nardini (who gave me the trip as a gift!) - I was filled with the deepest feeling of content.  I am living MY dream.

5 years ago, I dramatically uprooted myself from a seemingly fabulous existence in Los Angeles to move to New York to set about the business of me.  You see, my yoga practice had uncovered the fact that I was actually not living my own dream, but the dreams of those around me - parents, partner, friends and what they wanted for me, what they thought I SHOULD be doing with my life.  My yoga practice informed me, that I was not living my truth and that I’d better do something about it, quick!

To create a blank slate, I moved as far away from LA as possible, arriving in New York on 8.8.08 with one friend, and little more than my yoga mat.  I remember writing down in my journal that I didn’t need much anyway, just a mat, an altar and a place to rest.

After 9 long months of trudging home alone, crying in the snow, hanging out with all the wrong people, and sweeping the floors at my yoga studio, I gave birth to YAMA Talent.  In one week I had a name, a logo, clients, a brief with Adidas, business partners, & an office.  The universe was ready for me to do my work in the world!

"Have you ever done this before?" people asked me.

"No."

To myself I replied, "I am a fast learner and I know I am solving a problem," besides, a door has opened for me on my path – so I may as well run through it and see what is on the other side.  Of course, I’ve fallen along the way, scraped my knees, twisted my ankle once or twice, even had to circle back at times, and though I may limp on occasion – I am always – always moving forward.

As I reflect upon these 3.5 years in business – my clients & friends, a tribe of world class spiritual thought leaders and many of the biggest brands in the wellness space, my staff, a loving group of dedicated go-getting young women – I am simply PROUD – and, I can say with the utmost surety that the universe will reciprocate if you chase your own unique destiny.

I have a friend who regularly asks me how I am doing and before I can answer he says, “Living the dream?”

I correct him, "No, living MY dream.”

Thank you to everyone who has supported me these past 5 years.

On/Up!

Ava